So, as a business, why do you need to use social media? Maybe you are mostly an offline business, into something like, say, timber. You have a bunch of loyal clients; all of your business is transacted offline. Isnâ€™t it an unnecessary cost?
No. It is not. Any business that has ambitions to reach to the top of its segment in this digital age needs to have not just a cursory social media presence, but also an active social media strategy for promotions, and to reach out to unexplored swathes of potential customers.
Through this blog, we will have a detailed look at how your business can use social media to grow. Letâ€™s look at the top 5 reasons why Social Media is Beneficial for your business:
1. Creates and sustains brand awareness
Social mediaâ€™s popularity is the reason why it attracts almost half of the worldâ€™s population. In this new attention economy, if your business finds its way to a potential customerâ€™s social media news feed, then you have won half the battle.
The next challenge is to serve the user with compelling content so that they interact with your business online. Interaction is the first step to conversion.
Also, consider the fact that the cost of reaching to potential customers is slashed when you are using social media as a medium or promotion as compared to traditional advertising.
Effective digital marketing does not just bring your leads, prospects, sales, but also boosts your brand awareness and recall.
2. Makes your brand more human
Social media is a whole new playing field, where the rules of traditional advertising donâ€™t work as well. Studies have shown that more half of adults are not able to trust a company or a brand till the time they can see a human element.
The trust in the brand is increased immediately, and people want to do business with you when you let the brand be human on social media. When you showcase your brand values, company culture, client testimonials on social media, you help build that trust.
On social media, the unique benefit you get versus traditional advertising is the ability to create millions of one-to-one connections with your customers, and potential customers. This can be a game-changer.
3. Establishes your brandâ€™s thought leadership
Thought leadership is an essential part of gaining respect and legitimacy in the eyes of your audience. Irrespective of your industry, with the help of social media, you can establish your brand as a thought leader.
Your business can become the one-stop destination for information on topics related to your field. This strengthens trust and increases the brandsâ€™ profile.
No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leaderâ€”the go-to source for information on topics related to your niche.
4. Improves your brand recall
With social media, most users log in into their account at least once a day, if not more. Even during commuting, work, dinners, people are wont to check their social media accounts on their phones.
If your brand is on social media, then this offers you an opportunity to stay on top of their customersâ€™ minds. If you keep the posts entertaining, insightful, thought-provoking, and informative, followers will look forward to more content coming from you, building a healthy relationship, which can be translated into sales.
5. Directs traffic to your website
With social media posts and paid adverts, you have an essay way to direct traffic to your website, where visitors can check out your products, and services, and know more about you.
Further, as part of your social media strategy, if you participate in popular Twitter chats, this can boost your visibility, get more traction, and traffic, which can be converted into leads and sales.
6. Generates more leads
With high-impact ads, you can generate more leads for your business from a previously unexplored pool. Most social networks offer advertising templates that are designed to gather leads for you.
After qualification, these leads can become prospects, and with a little more effort, your returning customers. With time, you will develop a strategy to improve your conversion rate, and reach out to more people.
At WebZeb, we have experience and expertise in taking your business online and to various social networks, with proven benefits in terms of leads, and new customers.We provide all kinds of SEO services, on-page and off-page as well.
If you are looking to modernize your business, by taking it online, you can rely on our digital marketing services
For a free consultation, get in touch with us today!