If you have a website, you would appreciate the crucial role that SEO plays in making your site recognizable by search engines. Whether on-page or off-page, SEO is the backbone of a website.
Not only does it get you free traffic to your websites with organic search results from search engines like Google, Bing, Yahoo, etc., and also from third-party question answer sites like Quora and Yahoo Answers. Therefore, to make the visitors to your site stick, the user experience should be without hiccups.
You have to make sure that visitors interact with the content on your website. So, web design, user experience, and usability play a vital role in this respect. A part of an effective SEO strategy has to do with improving web design for search engines users. User-friendliness is the holy grail.
Let’s see how SEO can improve your web design and boost usability with the following Tips:
Optimize Domain on Wikipedia
If you can earn a link on Wikipedia, it can work to your advantage, by improving your SEO. If you don’t know about it already, Wikipedia is open to everyone for posting and editing, so try and link your site to appropriate places.
However, make sure that it is contextual and does not come across as a spam my post. Else, your link will be removed.
Use Target Keywords & Optimize Web Domains
Optimize all the content on your website for search engines. Yes, keyword optimization is essential, but also be sure to factor in time spent on your website by the average visitor, the bounce rate of your sire, broken links, inbound and outbound links, etc.
Optimize your web domain name to include target keywords, the niche you are in, the services you offer, etc. This is easier to accomplish if you are starting a new website. If you already have a domain, then this may not be possible.
Go For a Shorter Domain Name
When selecting a domain name, keep the length short, and the name simple. As a search engine, Google has its preference for quick, simple, and straightforward names. Adding long names complicates the user process quite unnecessarily.
Further, a more extended domain if often hard to remember or access. Shorter is better for your web design
Boost your Page Load Speed
If you want your site to be user-friendly, in design and accessibility, then shorter it takes your website to load, the better it is going to be for your users. The site has to be fast and responsive.
Kiss Metric’s data shows that 47% of website users expect your web pages to load in two seconds or less. Further, this is eye-opening: 40% of users abandon a page taking three seconds or more to load.Speaking in terms of conversion, the data shows that a second’s delay in loading results in a 7% slump in conversions!
So, you already know how crucial this part is!
Your Site’s WHOIS Data
WHOIS is a register for all sites that are hosted on the net. Consider it as an information gateway that is used to register and discover resources related to any site. As a website admin, you can search your site’s IP and contact information. You can also block or make the data open to the public.
It is recommended that you make it public, as hidden information suggests Google that some suspicious activity is underway.
No Server Errors, Please
Server crashes or page errors might force your site to go offline. So, you have to keep an eye on the servers’ status. If there are errors, you are expected to react quickly and keep the domain active online.
Your URLs Should Be Static
Dynamic URLs offer different content results depending on the query, while on the other hand, static URLs change only upon the introduction of manual changes to the backend code. To maintain domain authority, it is best to make the URLs static.
Shorten Page URLs
Shorter page URLs goes a long way in organizing the site in a better manner. For example, if you have a blog titled ‘11 SEO tips to boost your Web Design’, the URL extension can read ‘SEO-Web-Design-Tips.’ When creating an extension, include on the words, and phrases that are important, and leave out the rest.
Be sure to use images on the site, as photo gallery entries or blog images, etc. It is recommended to use image formats such as JPG, PNG, and GIF. These are reliable and are known to load correctly across all devices. Reduce the images sizes to boost site speed.
Use text and descriptions to increase the probability of making it to Google Image search result. Use relevant titles to make it contextual for the searcher.
At WebZeb, our SEO experts are more than glad to share SEO tips with you through this blog.
However, if you happen to need more SEO help, personalized, and case-based, be sure to let us know. We can discuss more in our free consultation.